Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in India and China and by focusing on our first-class distribution expertise. Shalina Healthcare is privately owned and part of the Shalina Group. We have been operating in Africa for more than thirty years. The Shalina Group is headquartered in Dubai and we have operating offices in Nigeria, Zambia, The Democratic Republic of Congo, Angola, Ghana, Republic of South Sudan, Kenya, Cameroon, Central African Republic, India and China. We employ over one thousand people worldwide. Shalina Group’s second business vertical is Shalina Resources, a minerals company located in Southern DRC. Shalina Healthcare is a market leader and we offer a wide basket of more than two hundred and fifty products. We participate in both the prescription and over-the-counter categories in a broad range of therapeutic groups, including anti-malarials, antibiotics, anti-inflammatory and nutrition. Our range includes both generic and branded generic products. Shalina Healthcare also offers a range of consumer products in the hygiene segment, most notable with our brand Germol. Our reputation as reliable manufacturers and distributors of healthcare products is reinforced every time we launch a new product into the market. It may be the first time the drug has been launched in the remote regions that we serve and we support this with regular continuing medical education campaigns for the doctors and nurses. Over the last thirty years, Shalina's reputation as a quality healthcare provider in Africa has been well accepted by the medical community, who has no hesitation in prescribing Shalina products to their patients. We work closely with the local communities to help people live longer and healthier lives. None of this would be possible without the immense contribution of our dedicated employees. Specialties Pharmaceuticals, Branded Generics, Consumer Healthcare, Skincare, Africa, OTC, and Oral CareWhat you become a part of: The successful candidate will ensure effective execution of all aspects of branding and marketing for Shalina’s consumer product portfolio in Kenya. What to expect: Lead the monitoring and reviewing of effectiveness of campaigns and initiatives that have been rolled out. Conduct consumer research, develop and manage web content, product and process innovation, competitive analysis, and campaign management. Curate and execute the annual marketing calendar, including Above the line (ATL)/ Below the line (BTL) marketing activities. Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc. Develop project specific promotion material like brochures/ renders/ collaterals. Own new product launch/ re-launch management; implement all aspects of the G-T-M for new product launches- building and executing plans and channel strategies (promotions, media and Point of Sale). Identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc. Work with internal/ external creative teams and other agencies to build 360 Integrated Marketing Campaign (IMC). Assume responsibility for A&P budget to drive sales growth (both top line and bottom line).  Prepare for weekly/ monthly brand performance reviews. Essential qualifications and experience: Bachelor’s degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred. Minimum 6 years’ experience in brand management role, ideally within consumer healthcare or FMCG industry in Kenya. Essential skills: Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders. Strong collaboration skills to partner with functional teams, agency partners and business teams. Strong communication skills to push on ground activation agenda. Strong analytical skills, understanding consumer needs/ trends and problem-solving approach. Ability to prioritize and manage own workload effectively but also to be flexible and adapt/ respond to emerging issues, short deadlines and other demands or challenges. Self-starter with an ability to stay independently motivated and deliver the assigned mandate. Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.