Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.Purpose of Role Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution. Top Accountabilities: Data Analysis & Reporting: Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data. This involves monitoring market, category, and brand performance to identify trends and explain business results. Supporting Category Strategy & Customer Plans: You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers. This often involves creating compelling selling stories and presentations for customer meetings. Stakeholder Collaboration: You will work cross-functionally to ensure the customer is at the center of decision-making. This involves communicating complex data in a simple, clear way to senior leaders in Merchandise, Marketing, and Sales to influence strategy Develop strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of customer  needs & motivations, revenue growth management and category growth drivers. Channel Development : Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan. Manage performance : Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy. Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion. Shape the future: Work with research agencies and the commercial team to refresh and contribute to the KBL knowledge and insight vault: Experience / skills required:  University graduate with a minimum 3 years experience. Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research. Experience in similar roles within Consumer Packaged Goods ideal. Experience managing research agencies is essential. Some commercial experience/exposure is highly desirable. Strong communication skills are a must. Confidence to: challenge existing thinking be in customer-facing situations (as part of a multifunctional team) Able to create alignment within cross-functional teams. Thrives in a fast-paced, constantly changing environment: an agile and adaptable individual.